BREEF & ROLEX Partner to Preserve and Protect Nature 

The Bahamas Reef Environment Educational Foundation (BREEF) and Rolex celebrate their partnership for a better future with a short film about our beautiful blue Bahamas. The short film highlights BREEF and Eco-Schools Bahamas students and the actions they are taking within their schools and communities to combat climate change and to sustain our way of life. Rolex’s Perpetual Planet initiative celebrates partnerships like this that encourage and inspire the next generation of underwater explorers and conservationists.  

 

“We are thrilled to share the wonders of the underwater world with children who live in our archipelago. Through our Eco-Schools programme we are able to reach young people in The Bahamas and around the world and inspire local and global action. We are working on the ground to protect and restore our coral reefs and the tremendous biodiversity they contain. This short film is an inspiration and a reminder to us all of our responsibility to protect the marine environment especially in the face of a changing world. ” stated Casuarina McKinney-Lambert, BREEF Executive Director.

 

PERPETUATING THE LEGACY 

Rolex supports organizations and initiatives raising environmental awareness and fosters tomorrow’s explorers, scientists and conservationists through grants.

The vision and values of Hans Wilsdorf still guide the company today. From exploration for pure discovery to exploration as a means to preserve the natural world, Rolex continues the legacy of its founder. For nearly a century, Rolex has supported pioneering explorers, pushing back the boundaries of human endeavour. With the Perpetual Planet campaign, launched in 2019, Rolex is committed for the long term to support the explorers in their quest to protect the environment. To start with, this commitment focuses on the Rolex Awards for Enterprise and partnerships with the National Geographic Society and Sylvia Earle’s Mission Blue initiative. But this is just the beginning.

 

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